Matthew Collins Hair Contouring Demo

I like coloring my hair. I think that’s pretty obvious for those who know me. I’ve had a love affair with hair coloring and dyes since I was in high school. In as much as I do love it, it also damages my  hair and turns it dry and brittle. So, what’s a girl to do?

One can try to revive your hair with a whole lot of prayers with an exorcism thrown in for good measure. Then there’s hair treatments and abstinence from changing your natural hair color. But then, the whole point of coloring your hair in is so that you won’t have to wear your natural hair color. Thus, the dilemma.

L’Oreal, a global brand and leader in the world of hair care and styling, has come up with a great formulation for salons that will restore and protect your hair while letting you have your color on. Smartbond, a hair color additive, is the newest product of L’Oreal. Smartbond lets you have your hair colored without having to fear damage.

Another trend that was launched together with Smartbond at the BGC Arts Center is hair contouring. It’s exactly what you’re thinking of. What contouring does to a face when applied correctly is the same thing that happens with hair. Precise color positioning creates a definition that enhances your natural beauty.

L’Oreal Professionnel also unveiled the ambassadors of hair contouring plus Smartbond. To represent the Conservative Filipina who prefers a more conservative palette for her hair color, without drastically changing her look, L’Oreal Professionnel tapped former Miss Universe runner-up Shamcey Supsup who dons a squared-shaped face. L’Oreal Professionnel tapped millennial hyphenate long-shaped face Lauren Young as the face of the Modern Filipina who loves to color her hair. Supermodel-slash-blogger heart-shaped faced Jessica Yang was revealed to be the face of the Adventurous Filipina who was born to be blonde. The amazing transformations of these gorgeous ladies with the help of Hair Contouring plus Smartbond demonstrated how changing your look only requires one great hair coloring session without the fear of damage.

The main event of the evening was the hair show by L’Oreal Professionnel hair color expert Matthew Collins. Awarded ‘L’Oréal Professionnel Canadian Runway Stylist of the Year,’ Collins has worked with top model Gigi Hadid, music sensation Cody Simpson and singer/actress Mandy Moore. Having 25% of Filipina clientele in his hometown in Toronto, Canada, he was the perfect mentor to achieving the best hair styling results for Filipinas.

Collins taught the next generation of L’Oreal Professionnel hairstylists to deliver more fashion forward yet au-natural-looking hairstyles, cut and color that every Filipina deserves. He demonstrated how to take Hair Contouring to the next level with Smartbond. He also shared some of his hair styling secrets to achieving “the perfect Instagram photo.”

Collins witnessed firsthand the introduction of Smartbond to the salon world and as a twelve year veteran in the hair styling world, he was amazed by the results right off the bat. “Smartbond basically ensures that the hair color you want to achieve lasts longer by protecting your hair and ensure that you’re not lasting and destroying your hair. To achieve that naturally silky hair, you have to apply Smartbond to make it work,” Collins shared about Smartbond.

Accompanied by the soulful crooning of Kris Lawrence, special capsule collections by Esme Palanganas, Patty Ang and Stacy Rodriguez were also showcased that lavish evening. Influenced by Grecian paintings and the image of a Dalagang Pilipina, Esme Palanganas delivered soft and flowy ensembles that represented the Conservative Filipina. Inspirited by today’s latest fashion trends, Patty Ang staged a figure flattering beige-toned assemblage that personified the Modern Filipina. Drawing inspiration from the works of Wassily Kandisky and the Edwardian era, Stacy Rodriguez presented a bold, vibrant collection that embodied the Adventurous Filipina.

Smartbond treatment starts at PHP 500 and is now available at L’Oreal Professionnel partnered salons. This latest innovation just goes to show that among all the others brands in the world, L’Oreal continues to be a leader in the current trends in the industry, and has always been the purveyor of hair fashion.