FILA, the globally known lifestyle apparel brand in the Philippines, held The FILA Game Changers Listening Party last Friday, October 14, 2016 in The Brewery at The Palace. With the live performance of Abra, the crowd became just as ecstatic as FILA officially launched their new song and music video.
The FILA Game Changers Listening Party brought the squad of game-changers and the brand’s fans together to celebrate and launch FILA’s new song, entitled “Change The Game.” Originally sung by the fast rising global rapper, Cogeta, the music video was shot in LA with scenes of people in the streets at their element playing basketball, biking and skateboarding on various ramps. “The vibe, the environment, the people. It’s hip, it’s cool… It’s the place where dreams seem within reach. That’s the gamechanger mindset, and that’s what FILA wants their consumers to feel.” says Cris Albert, FILA President, CEO, and owner.
To bring the LA vibe to Manila, the track was brought to lifeduring the event thanks to The Philippine Rap Royalty, Abra, as he performed his own rendition of the FILA song. The crowd had their hands up as he rapped with passion the lyrics of the song: “Nothing’s gonna stop me now. The world is our playground. Nothing can drop me down. Let’s go change the game now!”
Besides having Abra’s performance to hype up the crowd of over 200 energetic attendees, they were also joined by FILA ambassadors and game-changers, such as model & host Fabio Ide, eventologist& host Tim Yap, and the Division 1 Rugby Champions of Asia The Philippine Volcanoes who are all excelling in their own passions. The program was hosted by Tim Yap, up and coming actress Sarah Carlos, along with columnist & philanthropist Tessa Prieto who interviewed Cris Albert about the launch. “We have gathered so many game-changers in one roof! FILA beams with pride for having been able to bring together all these passionate people to launch the new FILA anthem ‘Change The Game’ that is truly all about working hard but playing even harder.” says Albert.
Indeed, these game-changers from various backgrounds brought this party by storm to introduce FILA as the brand suitable for game-changers in any passion and every journey through this catchy track. Get hooked on this aesthetic track on Spotify, and watch the music video online by searching for “FILA x Cogeta – Change The Game.” To check out pictures from the event, visit FILA Philippines’ Facebook Page at https://www.facebook.com/FILA.ph